The Greater Waco Chamber of Commerce is partnering with the City of Waco, McLennan County, Cargill, Hello Bello, L3Harris Technologies and Mars Wrigley Confectionery to launch a national talent recruitment initiative, called inWACO, as part of its strategic priority to attract and retain talent in Greater Waco. The Chamber’s economic development strategic plan includes concentrated efforts to strengthen the workforce pipeline in the community.
The Greater Waco Chamber has designed a robust, national-in-scope, targeted campaign to help meet the needs of employers in Waco and McLennan County. The campaign will deliver messaging to individuals with identified characteristics that align with the community’s needs. Working closely with area employers and partners, the Chamber has identified high demand, high growth jobs that align with targeted industry sectors and will launch the campaign based on recruiting individuals who fit these characteristics. This dynamic campaign may evolve over time as new or different needs arise in the community.
“We’ve heard from our members, and the business community at large, that talent is increasingly challenging to find,” said Matt Meadors, Greater Waco Chamber president and CEO. “We are responding to their needs by launching a national talent recruitment initiative that introduces prospective new residents to Waco and our outstanding employers. The initiative will be high touch, proactively engaging with individuals. We will help candidates find great job opportunities and make the move to Waco.”
In addition to highlighting companies and job opportunities, the campaign will reinforce positive quality of life aspects of living and working in Greater Waco, such as short commute times, lower cost of living and quality education.
“Data suggests that people interested in making a move are looking for more than just opportunities for job growth,” said Jennifer Branch, Greater Waco Chamber director of existing industries and workforce development. “Our inWACO website and messaging will feature compelling reasons to call Waco home.”
More information about inWACO can be found at inWACO.com.
About inWACO
inWACO is the Greater Waco Chamber of Commerce’s initiative to strengthen and grow the talent available to employers in the Greater Waco community. To learn more about inWACO, visit inWACO.com.